The Trade Show Scoop website is a great example of what a trade show blog should look like. It is professional, well designed, and above all, it is easy to read the blog entries. When someone is visiting a blog they want to be able to get a quick view of a variety of blog posts so they can focus in on the ones that are most interesting and save time. Most people do not like clicking on a lot of links searching for the blog entry they are interested in reading. So, having everything neatly outlined on one page is certainly a plus for the Trade Show Scoop website.
Another important plus this website has is that is discusses a variety of trade show topics, including trade show news. This is perfect for individuals looking for up to date information on the trade show industry.
The site is designed in white, grey, black font, and burgundy accents. These are all professional colors that enhance the appearance of the site without distracting from the blog entries, which are what is most important. There is a quick menu at the top right of the page that makes for easy access that includes Home, About, and Advertise. This blog really does a wonderful job in design, content, and presentation.