How To Choose A Good Domain Name

Choosing a good domain name is essential in building a great blog. When it comes to picking a good domain name, there are many criteria one must keep in mind.

1. A domain name should reflect your business – Believe it or not, there are many bloggers that use their own name as their domain name. Unless you’re a celebrity, this is not recommended. First of all, it does not clear the air on what the blog is all about, and secondly, it does not help you in search engines. Although a good domain name does not necessarily have to be related to the nature of the blog, it’s always recommended to do so.

2. Keep it sweet – The more memorable the name, the easier it is for people to remember. You can have the best site in the world, but if people can’t remember your domain name it will cut down on your return visitors. It’s hard enough to get traffic on the web without “losing” visitors that want to come back but can’t find you.

3. Get a .COM – The best domain name is the one which ends with a .com. This is not surprising as most people who surf the net always assume that .com is all that is out there. Unless you lack of choice, it’s highly recommended to stick with .com.

domain names
GoDaddy is by far the world’s largest domain registrar

4. Keep it short – Although some places allow you to register a name with up to 63 characters, you have to keep in mind that people need to be able to remember it, and easily type it into their browser. Try to register the shortest name that your customers and visitors will associate with your Website. The general rule of thumb is, keep it under seven characters if possible. (Not including the suffix.)

6. Simple is good – It’s recommended that you should avoid making your domain name confusing to for people to spell. Unless you have incredible branding, people will type in the common spelling of your domain and your competition will get visitors who were looking for you.’

7. Do I need SSL? – You might, especially if you will be collecting any sensitive information from visitors. Even if you’re not, it’s a good idea to have it and it has recently started being a mild signal boost in the Google search algorithm. This may increase in importance going forward. Now keep in mind this doesn’t affect what domain name to regiser, any domain can be secured using a wildcard certificate.

Choosing a good domain name can help you in your business. In this article, we shall go through 5 tips on how to choose a good domain name.

Tip 1: Choose a Meaningful Domain Name

If you are selling health supplements, you should choose “healthsupplements dot com” instead of “ilovepizza dot com” for obvious reason. Lets say a person is looking for vitamin C pills; he is more likely to visit “healthsupplements dot com” instead of “ilovepizza dot com”.

Choosing a meaningful domain name will also help you in your search engine ranking. For example, if you choose “healthsupplements dot com” and your webpage is also optimized (optimized means your webpage title, meta tags, keywords and content are relevant to one another) with the term health supplements, you will have a better ranking for the term health supplements.

Tip 2: Length of the Domain

Should you choose a short or long domain name? Most people may argue that a shorter version is better than the longer version . Well, I agree. A shorter domain name is usually easier to remember. Of course, it depends on the situation.

Tip 3: Avoid Trademark Names

You should avoid a domain name that looks too similar to terms like eBay and Amazon. Registering these domain names can get you into trouble. You may be forced to sell the domain name. In the worst case scenario, you may even be sued. If you are unsure, it is always a good idea to consult a lawyer, especially if you are planning to start a long term lucrative business.

Tip 4: Try Not To Use “_”

If possible, try not to register a domain name with a hyphen. Imagine you have a domain name “eat_pizza dot com”. There is a very high possibility your potential customer will end up in “eatpizza dot com” instead. Most people don’t type hyphen in the url.

Tip 5: Use a .COM Whenever Possible

“.COM” is the most popular domain name extension. Most people will try .COM first whenever they are searching for a website. Unless your website has a special purpose, try to register a .COM.

Special Case:
If you are in education, then you may want to register a .edu extension. If your site is geared towards providing information, then .info may be a good choice. However, in most cases, a .com will be a good choice. But be warned: .EDU domain names do have stringent requirements for registration and continued ownership.

5 FAQs To Show You How To Choose A Good Domain Name

Registering a domain name for the first time? I assume you have many questions in your mind. In this article, let us go through 5 FAQ on how to choose a good domain name.

1) What should I choose?

You should choose a domain name that is meaningful. For example, if you are going to build an information site about gorilla, naturally, you should register “allaboutgorilla dot info” instead of “allaboutmonkeys dot info”.

However, if you are building an information website about different types of monkeys, the “allaboutmonkeys dot info” is preferred. In fact, when you are writing about gorilla, you can simply name the page as “allaboutmonkeys dot info/gorilla dot html”.

2) Should I choose a long or short version?

Generally, a shorter domain name is preferred over a long one because it is usually easier for people to remember. For example, if you are selling mobile phones, you will want to register “newmobilephones dot com” instead of “averygoodnewandcheapmobilephone dot com”.

Of course, there are always exceptions. For example, if you are selling rackets, you will want to register “topqualityrackets dot com” instead of “tqr dot com”. In this example, the former domain name is definitely more memorable.

3) Is there any legal issues that I should be aware of?

That is a very good question. There are certain terms that are trademarks. You should not try to register them. For example, you should try to avoid domain name like “delll dot com”. If you are unsure, consult a professional who is qualified to give you legal advice.

4) Should I use hyphen in my domain name?

I would advise you not to use hyphen if you can avoid it. Why? Well, let us consider “ilovecoffee dot com” and “i_love_coffee dot com”. Generally, when people are searching for a domain name, they will usually type in the domain name without the hyphen first. Therefore, instead of visiting your site, they may end up in your competitor site instead.

However, if your desired domain name is already registered, then you may have to use the hyphened version instead. Alternatively, you may want to approach the owner to see if it is available for sale. You may be able to get it for a good price. Who know?

5) Should I register a “.com”, “.net” or “.info”?

In most situations, a “.com” is the best choice because when people are searching for a domain name, they will usually try “.com” first. This is normal as “.com” is a popular extension.

However, there are always exceptions. For example, if you are registering a site for an education institution, naturally, you will want to register “.edu” instead of “.com”. That is because in this scenario, when people are searching for educational site, they will search for “.edu” first instead of “.com”.